Making Holiday Promotions Social


The holidays are officially here (happy day-after-cyber-Monday!) and most of you retailers are working to leverage your online channel. Unsurprisingly, one of the key trends boosting e-commerce sales this holiday season is social media. The millennial generation in particular turns to their friends and influencers on Twitter, Facebook, Instagram, and Pinterest to help make their buying decisions. Considering the average person spends around 1 hour and 40 minutes per day browsing social media channels, and that online sales are expected to hit over $100 billion for the first time, we want to equip you with some tops on how to maximize your sales.


Here are some ideas for promotions you can run with Gatsby:


1. Offer a discount

Who doesn't love a good deal? By offering a discount, the customer is likely to buy more than just the one item they originally planned on.


2. Offer a credit

Rebates or credits towards a later purchase is a great way to get customers coming back to shop on your site. By giving your customers even $10 for spending $75, or $15 for $100, etc. they are more likely to come back and make that second purchase.


3. Offer free shipping

Depending on where your customer is located, shipping costs can be prohibitive for online shoppers. 68.81% is the average documented online shopping cart abandonment rate. Want to know the number one reason why a customer abandons their cart during checkout? Extra costs too high (shipping, taxes, fees). By offering free shipping, you decrease the chances of cart abandonment.


4. Offer discounted shipping

Can't offer completely free shipping? Try offering discounted shipping. Again, if you're able to communicate to the customer that they can save on their shipping costs by even a couple of dollars, you will increase their likelihood to buy.


If you’re interested in tying these promotions in with social media, our tool can do just that. Gatsby allows you to offer these promotions in exchange for a social media shoutout – giving you the chance to leverage your customers’ influence. Let us help you increase sales, capture data, and get social this holiday season. We’re offering a free 14-day free trial and a special launch pricing of $39/mo through 2016.


Happy Holidays!